John Cates

How Consultants Create Consistent Revenue When They Are Their Own Sales Staff!

Any business, even an independent consultant or solopreneur, needs a sales pipeline to stay afloat. Living project to project and having to start and restart your sales strategy from scratch at the end of each engagement is a hard way to build a customer base. It creates the dreaded roller coaster income effect where you have a client engagement …

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Are You a Freelancer, or an Independent Consultant? Here are 3 Key Characteristics to consider.

When you tell the world what you do, certain designations can make a difference in how you are perceived, particularly when you are something other than a (Title your company gave you) at (Company that gave you that title). As a self-employed contractor, you have the freedom, and let’s face it, the challenge, of marketing …

Are You a Freelancer, or an Independent Consultant? Here are 3 Key Characteristics to consider. Read More »