After a decade of working within marketing - providing websites, sales collateral, videos, copywriting (and more), I saw lots of small businesses producing marketing materials, but not using them effectively.
This is what propelled me to become a Fractional Chief Marketing Officer - the need for small businesses to have a marketing leadership position to manage their marketing efforts in a purposeful, strategic manner.
For my clients, I work on:
-- Translating business goals into marketing strategy
-- Create a cohesive and comprehensive marketing strategy
-- Onboard vendors and technology to fill capability gaps
-- Manage the marketing team to align and accelerate marketing efforts
The benefits are similar to a full-time CMO, just scaled down. You and your organization get one single point of contact, that is a trusted advisor /your/ business, to manage marketing initiatives and resolve issues.
My prior professional background in civil engineering provides a strong technical expertise and love of process that is a boon in the marketing space. And my decade of comedy improv experience brings a wealth of team-building knowledge.
Message me if any of this sounds interesting and I would gladly take some time to hear about you and your business.
Areas of Expertise
- Capital Markets
- IT Services
- Professional Services
"Any small to midsized company would benefit from hiring Smart Yeti as their CMO, versus hiring this position in-house."
CEO, Amata Law Office Suites