Consultants > Alyssa Burns

Alyssa Burns

Marketing and Communications Strategist, Crisis Communications Expert, Loyola University Adjunct Professor

I am a marketing and communications strategist with experience delivering impressive results at Fortune 100 and top-10 PR agency settings, including Kraft Foods and Edelman Worldwide.

I work with B2B and professional service business owners to create powerful content that tells a story, resonates with readers, and motivates action among their most important audiences.

An exceptional listener, communicator, and writer, one of my top skills is the ability to clearly define and effectively communicate a client's vision and objectives. This allows me to create a solution tailored to their needs.

Clients turn to me when seeking expert guidance, whether they're facing an acute crisis and need to create and implement an effective response strategy quickly and efficiently, or to build a long-term strategy to market their products or services. My professional skills include writing a broad range of materials including key messages, crisis and issues communications, expert articles, website content, and social media content.

My strategic communications services include:

★ Content Writing for Print & Digital
★ Marketing Messaging Ideation & Creation
★ Crisis Communications Plans & Management
★ Public Relations - Product launches, news
★ Media Training & Key Message Development
★ Video Script Writing

Passionate about telling stories that move people to action, I frequently speak on communications topics and serve as an Adjunct Professor at Loyola University Chicago, teaching a variety of courses, including Public Relations Writing, Principles of Public Relations, Business & Professional Speaking, Ethics & Communication and Principles of Advertising.

I work with a wide range of clients, with a focus on professional services firms (accounting, banking, consulting, financial services, legal, medical), as well as technology and consumer product companies.

You can see my portfolio of work at

Areas of Expertise
Industry Experience
  • Professional Services

🔸 "Alyssa provided guidance in all aspects of transforming my website to a welcoming, informative online “hub” for my business as a Clinical Psychologist. She meticulously edited and revised content and articles that I wrote for the site and other publications. Alyssa helped me promote my business far beyond the website. She gave helpful feedback for how to present myself publicly in large and small venues, and prepared me for video presentations. Along with immense professional talent, Alyssa is warm and engaging person to work with, a true collaborator who brings out the best in her clientele. I highly recommend her!" - Caroline S., Licensed Clinical Psychologist at Caroline Steelberg, Psy.D.

🔸 "Let me use this word to describe Alyssa: indispensable! Alyssa flawlessly rewrote our firm’s website content: bios, industry copy, and effectively conveyed our firm’s culture. We would still be stuck in limbo if she didn’t significantly contribute to our progress. Alyssa’s communications expertise continuously adds value to our firm." - Sue W., Executive Vice President/COO at LevitZacks, Certified Public Accountants

🔸 "Alyssa is a communications powerhouse and exceptional leader. I’ve personally experienced her gifts as both a peer and a client, and I know firsthand that expertise, empowerment, and dedication are words that define Alyssa’s leadership style in all of her professional and mentoring relationships. She is a talented connector with a distinct ability to forge relationships from the C-suite to the college students she teaches. Once under Alyssa's wing, you have someone who is a constant champion and consistently goes above and beyond with support." -Kate S., KSS Coaching

🔸 "Alyssa knows her stuff. I've had the pleasure of working with her on several comprehensive website writing projects for CPA firms as well as a blog series for the technology practice of a top national CPA firm. It's impressive the breadth of topics Alyssa can effectively write about and her ability to change style as needed based on the client. Her turnaround time is also fantastic. I fully recommend Alyssa for your next writing project!." -Art Kuesel, President, Kuesel Consulting

My Content
4 Tips to Transform the Turnover Tsunami

It seems like every day there’s a new article in the news about The Great Resignation. The hottest trend in 2021 and early 2022 seems to be quitting your job and it’s taking the world by storm. It’s also referred to as The Turnover Tsunami, a term used...

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Expecting the Unexpected: What We Can Learn from a Crisis

The world has changed drastically in the past few years, forcing all of us to try to adjust. While this is disconcerting and we cannot control the situation, what we can control is our response to it. Good business leaders know surviving a crisis depends...

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The Power of Referrals and How They Can Help Your Business

If you are a small business owner, take a moment to think about how you get most of your clients. Think back to your recent business successes, large or small. Chances are they were initiated or abetted by people who recently passed the “acquaintance”...

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