When Networking Feels Like Notworking

Whether you’re running a company or hustling your consultant services, if your business thrives on referrals, networking is still one of the best ways to grow your prospects face-to-face. Even with recent events limiting our physical interactions, Zoom functions still insist that we attend virtual meetings to manage our professional network.

But as necessary and productive as networking is, it’s also time-consuming. Attending events, repeating your elevator pitch with the same level of enthusiasm multiple times a day, and then there’s the follow up required just to make it all hopefully worthwhile.

There’s no replacing face-to-face interaction when it comes to building relationships and trust. But there are some shortcuts. It’s not always easy to find a group of people who are 100% viable prospects, but you’re likely better off networking outside of your area of expertise. A marketer meeting a bunch of fellow marketers can be a great way to measure yourself against peers, but you’re generally preaching to the choir when it comes to generating interest in your business. But speaking to someone who can learn something about what you do becomes an evangelist for your expertise in their own networks. And everyone loves to “know a guy,” especially when that guy isn’t a threat to their own lead generation.

One of the many advantages to registering with a marketplace like Your Deal Source, is that with our vetting process and rating systems, we provide all of the advantages of traditional networking, with a fraction of the time and effort it takes to know you’re talking to the right person.

Can we say we take the “work” out of Networking? Well, we just did.

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